In advertising, language is described as “the ultimate power” and in that very spirit this course will dive into the diverse mechanisms of advertising and the power of language therein. Topically, this course explores structural and, more importantly, cultural aspects of language in advertisements from various cultural backgrounds such as anglophone Africa, South- and Southeast Asia, and the UK and US. Students are required to work on own research projects with the theoretical background and analytical tools provided in class.
- Kursleiter:in: Denisa Latić