This course is a collaboration program between University of Potsdam and California Polytechnic State University. The main focus of this program is the newly established 4-L framework, which stands for Lifestyle, Leisure, Label & Luxury Management. These topics are becoming more important and each pillar is increasingly becoming an evident economic and value-added factor. This framework puts the lifestyle, fashion and sports sector in the focus of research, teaching and practice. While lifestyle and sports management have experienced a rapid rise in recent years, fashion management is increasingly being critically scrutinized from the perspective of different groups of aspirations in the context of sustainability.